Audit
A website that is currently undergoing methodological examination with a corresponding report of findings.
 
Blogging
The process of creating blog entries.

Blogs
A venue where a user can post thoughts, comments or news in a chronological format.

Competitor Analysis
This is the thorough assessment of a current or potential competitor’s strengths and weaknesses

Content Creation
The science of creating user-friendly content on a website that can be in text, audio and video.
 
Content Writing
The careful and well-researched writing for the web that includes subtle sales pitches with readable and conversational content that are all SEO-compliant.

Content
Can either be textual, visual or audio information that is published on a website.
 
Copywriting
Writing sales and marketing material on the web whose objective is to promote a business.

Creative Ads
Paid communication ads whose aim is to advertise a specific product, service or business.

Development
It is the carrying out or engineering of technical expertise involved in creating a project.

Emailing
Simply defined as the sending of an Email-Blast to a database in order to increase business awareness and consciousness all depending on the objectives of the client.  

Index
A special database in search engines that quickly locates a set of records all based on key searches.

Indexing
A process performed specifically by search engines in which they crawl the key searches and “book” them categorically.

Internet Marketing
It is promoting a website’s visibility through Search Engine Marketing’s umbrella services such as SEO, PPC and banner advertising.

Link
A connection to another website through the reference or navigation element found in a document.

Link Building
The process of increasing the relevance of a site through the strategic use of links.

Linking
The placement of a different URL on a webpage jump to another selected web page. Their URL may be written out, or represented by a word(s) or graphic.

Marketing   
The science of strategically using promotional disciplines and methods to get the maximum amount of exposure for a particular product, service or business.

Online Copywriting
It is the careful writing of web content that include subtle sales pitches, readable and conversational content while all being SEO-compliant.
 
Online Marketing    
Advertising, selling or dispensing products and services through the Internet.

Online Media Buying
The careful research and purchase of “online ad space”.

Online Reputation Management
The “Public Relations” strategy on the web that includes the ability to push negative reputation down the search engines.

Online Strategy
Is the process of defining online goals and achieving them through research, strategy, implementation and effectiveness tracking.

Online Video
These are quickly becoming the medium of choice to drive both brand awareness and sales to push highly effective Online Advertising.

Pay per Click
The results-oriented approach to online marketing, PPC is where an advertiser pays a fee every single time their listing appears on the Search Engine Results Page (SERP).

Recommendations
The stage in the audit process during which the alternative approach to best solve a problem or issue is presented.
 
ROI Visibility Platform
The customized tracking tool of NetBooster Asia in which all online marketing campaigns are fixed and closely monitored for deliverables to clients who want updates regarding the progress of their projects.

SEM
Search Engine Marketing; It is an online marketing process in which a web site is “promoted” on search engines that include directory submissions, pay-per-click campaigns, banner ads and other marketing programs.  
 
SEO    
The process of shaping a website in a defined structure, technology and content according to highly selected keywords or phrases for it to rank among the search engines.

Social Networking
It is the process of building an online set of contacts for communities of people who share common interests and activities.

Track Monitoring
An exclusive NetBooster Asia service which gives a detailed examination of a campaign’s progress.

Trusted Feeds
An express indexing service that enables database driven and other types of web sites to target multiple, pertinent keyword phrases.

Viral Email
A service that creates awareness for a specific product or business.

Viral Marketing
Also known as “word-of-mouth” delivery of information, Viral Marketing is the extremely powerful and unique ability of the Internet to build self-propagating visitor streams.

Web Consulting
Online Marketing Consultants are able to give clients the necessary solutions for the purpose of increasing online traffic to their e-commerce website.

Web Content    
An integral part of the website, this pertains to anything published that pertains to text, video, and audio material.