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Netbooster

100,000 fans for Axe!

August 5, 2010

It seems everybody wants to be an Axe man including the Pinoys. Just check out their official Facebook page over at facebook.com/axephilippines; it’s been up just a little over 4 months and already they have over 100,000 members!

Axe started building up the page last March 1, 2010. Having a sound content plan and a solid strategy to getting members, the page immediately drew a strong following and developed a vibrant online community. Axe Social Media Manager, Peter Juan, says, “More than just the sheer size of our community, we are quite proud of the fact that our members take the time to interact with us. We believe this is a testament to our commitment to regularly dishing out content that they can relate to as well as our efforts to have genuine conversations with them” It is this combination of fresh daily content and constantly connecting with the community that gets members to regularly visit the page whenever they log on to their Facebook accounts. Axe Brand Manager, Paul Diaz added, “We are really happy about the outcome of the project especially since the page is growing in such a short time! I myself am very much hooked on the Facebook page because of the witty, sexy, and highly entertaining content. We’re pleased that the page was able to congregate Axe users and fans nationwide and build a really interactive community.”

NetBooster Asia, the digital agency behind the success, launched 2 successful campaigns on the site; Guys Like Less and Date a Babe. Every post and every campaign produced actual conversations with the members which resulted to an average of 500 interactions per post everyday. Join the Axe Philippines Facebook account to know more about this campaign and log on to NetBoosterAsia.com for Social Media services.

Netbooster

NetBooster Asia enhances online payment solutions with Mozcom PayEasy

August 5, 2010

Fast-growing digital agency, NetBooster Asia announces their partnership with the most comprehensive online payment solution in the Philippines, Mozcom PayEasy.

1994 marks the year when Philippines first became online. Since then, internet usage climbed up and eventually ranked Philippines as one of the highest internet users worldwide. Mozcom takes pride in this technological achievement especially since they produced the country's first full service commercial ISP. After a decade, the internet has evolved and became more social. With billions of users online, web 2.0 became a highly profitable online real estate causing the need for digital marketing and advertising. In 2007, NetBooster Asia championed digital marketing in the Philippines providing fully-integrated online marketing services for medium-to-large businesses.

This year is an exciting year for NetBooster and Mozcom as they announce their collaboration. “This partnership is a great opportunity for NetBooster and our clients as we always want to deliver the best and most beneficial services to our clientele. We have been searching for the right payment solution for months and we’re happy to come across Mozcom as they provide the widest range of options in terms of online payments” says NetBooster President, Sebastien Caudron.

Mozcom COO, Dick Chiang added, "We are very excited to be working together with NetBooster Asia. The Philippines needs experienced digital marketers to help businesses maximize their online revenue potential and bring the local e-commerce industry to the next level. We are confident that this partnership will usher in a new era of online activities combined with social interaction that will make e-commerce more interesting for the broad market."

For the complete list of digital services, please visit NetBoosterAsia.com and PayEasy.ph for online payment solutions.

Netbooster

NetBooster Asia announces 5 new appointments

May 31, 2010

NetBooster Asia is growing bigger and better as they continue to rake in more significant accounts. With notable accomplishments, the agency announces some major developments: the agency promotes Frederic Levy as Associate Director and Peachy Taculod as Head of Media. The agency also welcomes their new Business Development Director, Fred Tshidimba, Client Services Director, Carlo de Leon and Executive Creative Director, Dino Cabrera.

Frederic Levy has been an instrumental force to the growth of NetBooster Asia since he joined the agency last year. Previously appointed as VP for Creative and Strategic Planning, Fred is now promoted to Associate Director in charge of the development of activities of the agency while still on top of the strategic planning and the digital insights of NetBooster.

Peachy Taculod has been a digital expert since 2004. She pioneered the operations and helped build the growth of network of Admax Network Philippines, the only local ad network in the country. She joined NetBooster Asia last year as Account Director. In time, her strong digital media background made her a good fit to become the Head of Media, in charge of bringing the best value and ROI for the agency’s clients.

A 9-year experienced International Marketing Manager, Fred Tshidimba, also joins the team as Business Development Director. Tshi has previously worked with Nestle and Coca-Cola Belgium as Marketing Manager responsible for marketing and strategy of global brands like Nescafe, Coca-Cola, Sprite, and Maggi.

For more than seven years, Carlo de Leon has successfully worked on digital and CRM communications planning to deliver world class advertising and marketing solutions. Carlo joins NetBooster Asia from his previous CRM role at Leo Burnett and MRM Worldwide to lead the accounts and client services team as Client Services Director.

Multi-awarded Creative Director Dino Cabrera completes the line up of the agency’s top-notch executives. Dino brings in 12 years of creative excellence in the agency as Executive Creative Director spearheading the creative team into the digital space.

As the demand for digital experts continue to grow, NetBooster Asia guarantees to invest in more competent employees to further deliver digital expertise to their clients worldwide. To know more about NetBooster Asia, log on to www.netboosterasia.com.

Axe

NetBooster Asia wins Axe Digital Account:
Axe appoints NetBooster Asia as their over-all digital agency for 2010

May 15, 2010

MANILA, Philippines - NetBooster Asia acquires the digital campaign of the world’s most popular grooming brand, Axe. Working with NetBooster for the Axe Dark Temptation campaign in the previous year, Axe decided to continue the partnership with the country’s biggest digital agency.

This year, the agency launched online activities for the “Guys Like Less” campaign generating a Facebook community of all the guys who like to see more legs and less skirts. This month, NetBooster will come in full swing with Axe’s new engagement platform called Axe Lab, where guys get tips, insights, videos, and surveys on how to become an ultimate babe magnet. NetBooster’s Executive Creative Director, Dino Cabrera says “This year will be an exciting year for Axe and the agency, Axe is a dream account every creative would like to work on.”

There’s more to come from this partnership; guys can expect an online three week program on how to become an ultimate bachelor. Check out axelab.com.ph and join the Axe Philippines Facebook account to know more about this campaign. Log on to netboosterasia.com for everything digital.

Ad Congress

NetBooster Asia Makes a Mark at the 21st Ad Congress

November 20, 2009

The 21st Philippine Advertising Congress was a great opportunity for NetBooster Asia to strengthen its ties with its clients, as well as other companies and agencies in advertising, brand management, and digital/online marketing. In the most prestigious and important event for advertising in the country, the AdCon provided NetBooster Asia with valuable insights into the latest trends and developments in the industry.

The 21st AdCon was held at the Subic Bay Convention Center, Subic Bay, Zambales. The organizers of the event were forced to move the venue from Baguio City to Subic Bay, following the damage caused by Typhoon Pepeng to the infrastructure of Baguio. The theme, “Perspectives: Ano sa Tingin Mo,” challenged industry leaders and practitioners to focus on “good advertising.” With disasters, economic crisis, and environmental challenges facing companies and consumers, a positive approach to marketing, creative, and production can help give a boost to the industry. Digital marketing, production, and creative output were also stressed at the AdCon.

NetBooster was able to learn a lot from its partners in the advertising industry. The agency is prepared to face the challenges of digital marketing by establishing a dedicated social media team among its ranks. NetBooster also continues to learn and apply the best trends and practices shared and discovered through discussions in conventions, meetings, and gatherings like the AdCon.

There are many challenges confronting the advertising industry in the coming years. With the insights gained at the 21st AdCon, NetBooster is prepared to take a great leap for every hurdle ahead.

Blogging and Digital Marketing

Blogging and Digital Marketing: NetBooster Asia takes the lead in convergence

November 2, 2009

Synergy and convergence are more than just buzzwords: they are ways of doing business. At NetBooster Asia, we believe that online presence and a positive online reputation can make a huge difference in profits and returns.

Blogs and online social networks form the core of any company’s online reputation. Searchability, as well as reputability, is our prime focus on when devising and applying social media strategies for our clients. Establishing and managing online presence through excellent content is what we’re all about at NetBooster Asia, which puts us in an excellent position to boost our clients’ status on the market.

NetBooster Asia’s team of social media experts have harnessed the potentials of blogging and social networking to create a dynamic, fully-integrated method for production and digital marketing. Many of our top clients rely on NetBooster Asia’s team of accomplished new media professionals to write entries and posts that highlight their products and services. Our young team is very well-versed on the different kinds of blogging, microblogging, and social networking platforms on the market today. We not only make your presence available offline, but also make sure that you have the definite advantage with a solid online presence.

Excellent online content, coupled with our expertise in search engine optimization, online reputation management, and Internet marketing, helps our clients establish a firm foothold in their industries. It also cements our reputation as the fastest growing international digital agency in the Philippines.

At NetBooster Asia, synergy and convergence are the keys to success. With our expertise in blogging and digital marketing, we’re taking a full step forward for our clients’ needs.

Globe Broadband

New Site for Globe Broadband Now Live and Launched

October 12, 2009

Innovation and out-of-the-box thinking is integral to digital marketing and production. NetBooster Asia takes its expertise in design, brand management, and online marketing live, with the launch of the new Globe Broadband website.

The new website for Globe Broadband is built around a complete Flash platform. According to Sofia Genato, Client Services Director of NetBooster Asia, the new Flash platform meets the needs of Globe Broadband's target market: young life-jugglers and overachievers who need a fully-integrated Web platform. The new Flash-oriented website uses the full power of Globe Broadband’s speed, connectivity, and reliability. New projects and products like the Gloo virtual mashboard, value-added services, and tack-ons for Globe Broadband are advertised and promoted through the site.

NetBooster designed and conceptualized the new Flash website to become an enabler for broadband users on the go. From conceptualization to implementation, NetBooster Asia took three months to create the new platform. With all the key components of online marketing and digital presence, the new website for Globe Broadband now stands as part of NetBooster’s best projects.

NetBooster Asia looks forward to more projects and exchanging more ideas with its thriving partnership with Globe Telecom.

The new website can be accessed here: http://web.globe.com.ph/web/broadband

LifeThread™

LifeThread™ revolutionary website partners with NetBooster Asia

September 23, 2009

LifeThread™ is proud to announce its partnership with NetBooster Asia.

LifeThread™ is a social story-telling site that celebrates real human experiences. The Slim Beta version of the website will go live on October 9. It strives to serve as a venue for users will be able to share special and memorable events of people’s lives.

To update their friends and loved ones who are part of their LifeThread™ community, one simply has to log on and post personal photos, videos, and audio clips.

The site utilizes a specialized multimedia platform as a means of recording life event information, automatically ordering that information into a narrative account of a person’s life. Data in a LifeThread™ is universally presented; enabling other users to view and interact with any other person’s narrative posted on the site.

LifeThread™ aims to become a global brand. "We selected NetBooster Asia to provide the expertise required to launch a successful global web marketing campaign. We have gained a true strategic partner that is dedicated to making our organization recognizable worldwide.", said Brian K. Osborne, LifeThread™ CEO.

LifeThread™ and NetBooster Asia share the satisfaction of being partners in producing such a revolutionary website and playing vital roles in the telling of Every Human Story™.

Be among the first to visit www.lifethread.com

Globe Telecom

Netbooster Asia participates at the 2009 IMMAP

August 25, 2009

The 3rd Internet and Mobile Marketing Summit was held last August 25-26, 2009 at the SM Mall of Asia’s SMX Convention Center in Manila, Philippines. Digital Delivers was the theme of the event, a very timely topic especially since digital marketing has become more relevant in the volatile economic environment.

Aside from company exhibitions, top players of the industry also conducted talks about adverse changes in the advertising landscape, new marketing opportunities via the internet, and the importance of exploring digital media to face the challenging economic times that is being experienced worldwide.

NetBooster Asia was an active participant at this year’s conference, now being a leading online agency in the Philippines and a proud partner of top clients like Globe. The 3rd IMMAP Summit was a good opportunity for NetBooster Asia to reach out and meet potential clientele, and to share the company’s achievement over the past year, such as being appointed Globe Telecom AOR.

Globe Telecom

Using Effective Email Marketing For Your Business

August 14, 2009

Email marketing has long been used to disseminate information and reach potential clients simply because it works. Nevertheless, it must be managed properly to be effective. One must have mastery of the basics: building a list of email contacts, crafting the message and placing the marketing message or advertisement strategically.

In its broadest sense, email marketing every email a company or merchant sends to a customer, potential customer or public venue. In general, it is used to refer to:

• Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
• Sending emails designed to encourage customer loyalty and enhance the customer relationship
• Placing your marketing messages or advertisements in emails sent by other people

Email marketing is widely used because sending email is much cheaper than most other forms of communication. It also delivers the message to the people, as opposed to a website, wherein people have to come to view the message. It has proven very successful if done right.

Here are reasons why email marketing works:

• It allows targeting
• It is data-driven
• It drives direct sales
• It builds relationships, loyalty and trust
• It supports sales through other channels

Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, prepare the way for catalogs, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.

Over-all, it’s still a very efficient method of online marketing.

Globe Telecom

NetBooster Asia Knows Cost-Effective Media Buying

July 21, 2009

Buying media is a specialized skill. It primarily requires knowledge of a business’ target clients. Factors based on but not limited to station formats, pricing rates, demographics, geographic and psychographics must also be evaluated properly. Media Buyers know this—they are individuals responsible for purchasing time and ad space for the purpose of advertising.

NetBooster Asia makes it a point to resort to cost-effective media buying. Publishers sell web space using standard rate cards and NetBooster Asia negotiates for a reduced cost, especially if there is a big budget. A bigger budget means a better chance to arriving at a good rate after negotiations have been made. We negotiate for a lower CPM rate and more free additional values.

More so, NetBooster Asia puts on high traffic web space the placements that have high click-through rates, so that interaction and conversion are higher, as well.

Globe Telecom

Social Media Marketing Best Practices

June 10, 2009

Nowadays, social media marketing is getting its share of the spotlight as it proves to be very beneficial in sending the message across to consumers. One tool for social media is Twitter, a fun and useful tool worth trying if you want to reach potential and existing customers, employees or employers.

Netbooster Asia recognizes the ability of Twitter to promote businesses online. Recently, the agency started utilizing Twitter’s capabilities to disseminate information to more people and basically, to use it as a social media marketing tool. Here are five ways how one can maximize Twitter:

1. Share ideas. Use Twitter in a professional manner, ignore the Twitter prompt, “What are you doing?” and put
    work-related things.

2. Re-tweet worthy tweets. Simply put “RT@username” and then paste an interesting tweet from another
    Twitter contact that you want to share. This way, you help disseminate useful information.

3. Be personable and provide customer service. Customers feel more special if their questions/comments
    are handled personally, which Twitter makes possible.

4. Make use of Twitter tools. Twitter has tools that make it easier to use. Utilize these tools to your
    company’s advantage.

5. Build your brand. Cultivate a friendly reputation online and engage customers by running contests,
    soliciting feedback and thanking them for their support.

 

 

Globe Telecom

Grand Mercure Launches Its New Website

May 25, 2009

Grand Mercure Hongqiao Hotel recently launched its new website http://www.grandmercurehongqiao.cn/ as part of its partnership with Netbooster Asia-Shanghai. The agency created the hotel’s search engine-friendly website, performed search engine marketing campaigns, executed strategic online marketing and produced creative content.

This partnership with Netbooster Asia-Shanghai has certainly strengthened Grand Mercure Hongqiao Hotel’s web usability and online presence. Grand Mercure Hongqiao is a contemporary luxury hotel located in Shanghai, China. It is a spacious apartment-style hotel with complete in-room facilities perfect for both leisure and business travelers.

 

 

Globe Telecom

Globe appoints NetBooster Asia as first digital AOR

May 8, 2009

Globe Telecom finally announced Netbooster Asia as their first ever digital Agency of Record (AOR). A subsidiary of the Paris-based International Netbooster Group, the agency will handle all online marketing for Globe’s consumer wireless, broadband and landline services, including its corporate SME portfolio.

This move is part of Globe’s strategy to consolidate and strengthen the role of digital communications in their company. After pitches from six agencies, Netbooster Asia was chosen because it is a fully integrated online marketing and advertising agency, which uses web strategy and Search Engine Optimization techniques to achieve its goal. A Globe representative was quoted saying, “We felt Netbooster was [most likely] to see things in ways that we can’t; the most likely to show us things we don’t normally see.”

This new partnership ushers in a breakthrough in online digital marketing and continues to prove that Netbooster Asia is global online marketing at its best

 

 

Photo Contest Winner

Asian youth will become a powerful consumer force of the online industry

April 28, 2009

Based on Alexa.com, the most popular of all online habits in Asia is social networking, 2nd is blogging, and 3rd is research. The surprising part about this data is that most of the online users are in their teens and early twenties. According to Pew Internet Project, individuals born from the years of 1977 - 1990 with corresponding ages of 18-32 (also known as Generation Y Millennials), dominate the Internet population with a rate of 30%.

NetBooster Asia is directing its efforts to this young market, which is believed to have tremendous impact on the direction of media consumption because of their active online usage.

Studies dictate that the main factors engaging this generation to stay connected are the emerging online trends, diverse communication gateways and interactive models that capture their attention.

The youth is at the forefront of online media evolution and their continuous online habits will determine the types of media, products, entertainment and platform options for years to come.

 

 

Photo Contest Winner

Mr. Choco Lovah Contest Participant Wins Trip to Las Vegas

April 14, 2009

Netbooster Asia and Unilever are happy to announce the winner of the AXE Dark Temptation Mr. Choco Lovah photo contest. Among 2,500 posted pictures, Joshua Matic emerged on top with his sexy and humorous photo entry, “Beggars Can’t Be Choosers.” For his originality and creativity, Matic wins a Trip for 2 to Las Vegas, Nevada.

The photo contest was launched early January 2009 on www.axe.com.ph to promote the newest fragrance from Axe. In just three months, the website gathered 200,000 unique visitors and 2,500 photo entries—making it a truly successful online marketing campaign in the Philippines.

 

 

Global figures of Internet users and their social networking habits

March 17, 2009

According to a study by Quantcast.com, the leading social network users are Asians, while the most laid-back in this online tool are African-Americans and Hispanics. A vast majority of Friendster users, which is nearly 28 million, are in the Asia/Pacific region, specifically in the countries of Singapore, Malaysia, Indonesia and Philippines. Meanwhile, Facebook has an active user base, which has an impressive growth of over 70% in the last 12 weeks.

NetBooster Asia is keen in monitoring these online developments. According to research, Asians are eating half of the social networking pie by 48%, Caucasians by 6%, African Americans by 13%, Hispanics by 16%, while other ethnicities by 13%.

Given that Asia has the biggest population in the world, cyworld.com is found to have a large number of users in the continent. This makes online advertising on Social Networks in Asia a sound decision for any company wishing to reach more people and have their brand recognized globally.

The statistics vary but it is enough to determine that social networking is a fast growing phenomenon with great potential to contribute to business development.

 

 

Top-Tier Hotel Grand Mercure

Asia leads the rise of the social networking phenomenon

March 07, 2009

Asians have always been very social in nature and they remain true to this even in the online world. As social networks take Asian countries by storm, it is expected to be a force to reckon with as it continues to gain widespread popularity.

NetBooster Asia knows the power and potential of this online phenomenon and offers its expertise to be fully utilized along it. Any business will benefit from an increase in brand awareness, improvement of online presence and interpersonal gain. Currently, NetBooster Asia uses social networking platforms such as Friendster and Facebook to advertise its clients. Based on Quantcast.com, the population of Asians using social networking sites is 48 %, which translates to almost fifty percent of the online population. It ranks the top five most visited social networks as cyworld.com, wretch.cc, friendster.com, fc2.com and multiply.com.

As a promotional medium, social networking gives users the advantage for cheaper but effective advertising. This Asian phenomenon will undoubtedly turn global as evidenced by its fast growth, making it one of the most effective online marketing tools to date.

 

 

Top-Tier Hotel Grand Mercure

Top-Tier Hotel Grand Mercure Signs with NetBooster Asia

March 01, 2009

Luxury hotel Grand Mercure has partnered with online advertising agency NetBooster Asia in a campaign to boost Grand Mercure’s online presence. The contract was signed on February 25, 2009 and is expected to dramatically increase Grand Mercure’s visibility to its target market.

As part of the over-all strategy, Grand Mercure will launch a cutting-edge website that was designed specifically to attract more hotel guests. Other campaigns include search engine optimization and pay-per-click advertising. Netbooster Asia will also provide Grand Mercure with detailed monitoring and reporting to ensure that the marketing strategies are a success.

Grand Mercure Hongqiao is indeed a real beauty on its own and that is what the Netbooster team wants to harp on. Through its partnership with Netbooster Asia, Grand Mercure hopes to keep consumers informed about their hotel’s ideal location, luxurious facilities and magnificent rooms.

 

 

More and more Asians get connected to the World Wide Web

February 17, 2009

Despite the recession, Internet usage shows no sign of dwindling as more and more users get wired. And not surprisingly, the increase is evident in the Asia-Pacific region, where eTechBuzz.com reported 41% of internet users coming from the area. Similarly, internetworldstats.com reveals Internet users among Asians are rapidly increasing, with a penetration rate amounting to 17%

Below is an estimation of the online penetration rate of some Asian countries:

  • Japan – 73%
  • South Korea – 70%
  • Taiwan – 68%
  • Malaysia – 59%
  • Singapore – 58%
  • Brunei – 46%
  • Vietnam – 23%
  • Thailand – 20%
  • China – 19%
  • Philippines – 15%
  • Indonesia – 10%
  • Maldives – 8%
  • India – 4%
  • Sri Lanka – 3%
  • Laos – 2%
  • Nepal – 1%
  • Cambodia – 1%
  • Bangladesh – 1%

The figures were accumulated from office and home users, while Internet cafés and mobile carriers have yet to be included in this data collection. This shows that potential Internet users will increase drastically in the future. With Asia having the biggest global population, it is no surprise that it will emerge with more Internet users soon.

As the need for online advertising increases, the demand for professional online marketing services will be required, as well. NetBooster Asia realizes this need and is ready to take on the challenge.

 

 

New Year, New Office

New Year, New Office

February 01, 2009

NetBooster Asia – Shanghai moved into a new office located at Nanjing Road West, in the heart of Chinese thrilling economic capital.

The growing demand from ballooning client list requires space for resources, and improving operational infrastructure is one of the basic steps to plot trajectory, as well as increasing head counts.

Our Shanghai Sales office is still under the supervision of International Business Development Director, Jo Chan Kue, with the team management cooperation of Gang Liu (Project Manager) freshly back in China after a year at Manila Headquarters.

NetBooster Asia is truly making its way to deliver comprehensive and specialized expertise to its clients in highest standards and a fruitful future for the company’s employees, partners and clients.

Room 4105, Nanzhen Mansion, 580 Nanjing Road West, 200041 Shanghai, China

Visit their informative website about Web Marketing in China

 

 

NetBooster Asia Welcomes IFA

NetBooster Asia welcomes IFA

January 25, 2009

NetBooster Asia is proud to announce that International Fashion Academy is now part of our client list. The project will be a complete, fully-integrated service, from website revamp, online promotions and will also monitor the performance of these activities and provide reports that identify improvement actions toward achieving the client’s online goals.

International Fashion Academy, an international school located in Shanghai, China and in one of Europe’s fashion high street, Florence. NetBooster Asia is now starting to work on the website which will be launched in different languages. We also started in promoting the schools courses; Bachelor Program in Fashion Design and Technology and Masters Program in Fashion Business and Retail.

NetBooster Asia and IFA are both confident in the new partnership that will definitely open the doors for a lot of opportunities.

 

 

Seminar in Paris on Web Marketing in China

Seminar in Paris on Web Marketing in China on Feb 5th, 2009

January 14, 2009

Jo Chan Kue, NetBooster Asia’s International Sales Director, based in Shanghai office, is flying to Paris, France to hold a seminar about Web Marketing in China, at NetBooster Group Head Office, on February 5th, 2009. The conference is indeed a progressive step for these businesses that are planning to penetrate China which has so much to offer.

It will discuss the road to the Chinese Market and tackle how to surely get there even before you start the journey. Understanding China in Digital Marketing makes a big difference to stand out from your competitors strategically.

Entrepreneurs, Sales and Marketing Managers, and other representatives from different industries are expected to join the seminar.

To know more about it, visit www.web-marketing-china.com

 

 

BBS in China

BBS in China: Part of Social Internet Application

January 14, 2009

BBS or Bulletin Board System is a very important online activity in China. Ownership rate of blog/personal space and access rate of forum/BBS have ascended into the top ten internet applications. This reflects new characteristics in social internet applications in China (CNNIC June 2008).

Number of users has reached 107 million, and the size of Netizens who have updated their blog/personal space within half a year surpassed 70 million, and the growth rate of users who upgraded their blog/personal space within half a year rose as high as 43.7%.

Most of the successful B2C websites in China are literally built around their BBS, which account for more than a half of the traffic, and almost perceived as value of the website. More and more advertisers and marketers, including NetBooster Asia, are now recognizing the value of China BBS. In every subject you can have an informal conversation or a more formal polling, whether about the latest news and events, teenagers issues, cosmetics, fashion or travels. These are some topics you will find in Chinese postings.

 

See the table to get to know more about BBS in China.

 

 

Brand Couture Congress

Brand Couture Congress in Singapore
Online marketing becoming a lead discipline

November 19, 2008

In line with NetBooster Asia’s continuous efforts to increase the expertise of its employees, the company’s business development team joined the “Brand Couture Congress” in Singapore. Over 400 participants from various industries such as telecommunications, airlines, media, banking, automotive, food and consumer goods joined the two-day conference that targeted marketing and branding professionals.

During the event, leaders in the fields of marketing shared their experiences in their respective industries and discussed how to take marketing objectives to a higher level. The Congress was a great opportunity for NetBooster Asia to touch new markets and to continue on its path to becoming an online marketing leader in Asia.

 

 

AXE Blogger Event

AXE Blogger Event: A Tempting Dark Experiment

November 07, 2008

NetBooster Asia has once again proven its expertise in the realm of online marketing as it partners with Axe to launch the new fragrance, Dark Temptation. In a move that showcased NetBooster’s innovative strategies, the media agency employed both an offline and online approach as it linked the launch of an online campaign with a PR event dubbed, “Blogger Marathon Night.”

The concept was inspired by viral videos that were produced for the AXE Dark Temptation website. The videos were directed by Henri De Lorme, Producer of Camera Café (launch January 2009). During the event, bloggers underwent a make-over and became lab assistants for the night, testing AXE Dark Temptation in a club scene dating game. The bloggers were asked to get as many contact details of women as possibly using seduction techniques and AXE Dark Temptation.

The event generated a lot of buzz through word-of-mouth from bloggers who attended and joined the Blogger Marathon Night. Once again, NetBooster has proven that there are more ways than one to get the public’s attention.

To watch the moves, videos, write-ups and photos of the event, visit www.axe.com.ph and log in to the Events section.

 

 

Soft Launch of AXE Dark Temptation Website

NetBooster Holds Soft Launch of AXE Dark Temptation Website

November 07, 2008

Digital services agency NetBooster has soft launched the new AXE Dark Temptation website. The site was developed using Flash technology and was specifically designed to create a one-of-a-kind experience to the brand’s dynamic target audience. NetBooster utilized cutting-edge designs and virtual effects in the AXE Dark Temptation website to provide information and interaction, and at the same time, entertain visitors.

Site visitors can expect to experience interactive web pages and bold 3D designs. The website will also be updated with upcoming events. Recently, a Choco Seduction Marathon Event was held where notable bloggers from the Philippines showed up to take part in a fun contest known as the AXE challenge.

The website will be fully launched by NetBooster in early 2009 and will include more exciting features such as the Mr. Choco Lovah Photo Contest where visitors can get a chance to win a trip to Las Vegas, U.S.A. The AXE website can be seen at www.axe.com.ph.

 

 

Strengthens its Management Team

NetBooster Strengthens its Management Team with New Operations Director

November 03, 2008

Online advertising and marketing agency NetBooster has continued in its pursuit to provide only the best services to clients by further reinforcing an already-strong management team. NetBooster has beefed up its pool of talent by acquiring Michael Reyes as Director of Operations.

Mike comes on board armed with 10 years of solid experience in Internet and Search Engine Marketing solutions and total quality management. He has specialized in managing operations and projects for large-sized companies. For NetBooster Asia, Mike is expected to further develop and improve operational systems, processes and procedures — particularly focusing on business process management and organizational planning.

NetBooster Asia plans to keep on searching for exceptional talents in order to serve customer demands to the fullest.

 

 

L’Oreal Media Campaign

NetBooster Launches Online Media Campaign for L’Oreal Paris

October 04, 2008

NetBooster Asia has added another feather to their caps after launching a successful online media campaign for a premiere product of L’Oreal Paris, one of the world’s leading skin care brands. Together, the two companies increased public know-how of L'Oreal's Derma Genesis product which is touted to be the first Cellular-Nurturing skincare range.

In order to boost the branding campaign of Derma Genesis, NetBooster Asia developed a banner ads campaign with tailor-fitted graphics. The design of the website was specifically designed to capture the interest of the target market and to complement a mix of marketing efforts. Banner ads were also posted on the most popular social networking sites such as Friendster and Facebook.

NetBooster Asia is an online marketing and advertising agency that offers advanced online advertising promotions and campaigns. Yellowasp is a web development agency that provides a wide range of services to clients all over the world. Both companies are well regarding in the field of Internet marketing and have emerged as leaders in their industries.

The success of the campaign was proven by the massive increase in traffic to the L’Oreal Derma Genesis site which can be seen at www.lorealdermagenesis.com.ph. After this media coup, it was made clear that L’Oreal Paris and NetBooster Asia are well on their way to taking their marketing partnership to the next phase.

 

 

new website

NetBooster Asia officially launches new corporate website

August 13, 2008

What better way to market NetBooster Asia’s own products and services other than launching its revamped website. Functioning as NetBooster Asia’s unique online business card, our website focuses on providing its visitors with informative content that will give light to the once dim world of the internet.

 

 

geek conference

NetBooster Asia joins IMMAP “Geek” Conference

August 12, 2008

Online Marketing Agency, NetBooster Asia will be attending IMMAP’s (Internet & Mobile Marketing Association of the Philippines) 2nd Internet and Mobile Marketing Conference with the theme: “It’s all Geek to Me” this August 13th -15th 2008 at the Grand Ballroom of Hotel Intercontinental in Makati City, Philippines.

This one-of-a-kind conference and exhibit will discuss the intricacies, challenges, strategies and solutions to performing effective marketing and advertising campaigns in this digital age, all of which will come directly from the industry’s international and local heavyweights.  

NetBooster Asia is thrilled to be part of this IMMAP event not only for the education it brings but the positive exposure and networking it provides. Most of the attendees will be Managing Directors, CEO’s, IT Managers, Marketing Managers, Content Providers and other senior-level professionals.

NetBooster Asia is looking forward to developing positive friendships and sharpening its skills that are adaptable to this digitally-forward age.

 

 

pascal chevalier

NetBooster Group Chairman, Pascal Chevalier, visits us at Makati

July 08, 2008

Pascal Chevalier, NetBooster Group Chairman, visits NetBooster Asia Team.

European Search Marketing Expert, NetBooster Group, is pleased to be sharing its skills and experiences towards Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay-per-Click (PPC), and Online Media Buying, just to name a few, with its Asian counterpart, NetBooster Asia.

And with that, NetBooster Chairman Pascal Chevalier paid his second visit to the Asia Team this year to oversee the recent developments since its inception. This was also a great opportunity for the team to get further knowledge from the expert himself and share with him the challenges they had to face and action plans that took place to resolve them.

 

 

NetBooster Asia

NetBooster Asia – China office

June 30 2008


NetBooster Asia spreads its wings and heads to China for further business opportunities headed by our International Sales Director, Jo Chan Kue.

The start of the New Year will bring in more positive possibilities for the NetBooster Asia team and what better way to do this but to open an office in China!

Why in China?

Aside from being a melting pot of opportunities, China is making its way as one of the 21st century’s innovative and most modern countries. NetBooster Asia is looking at China as the next big thing in Online Marketing. According to statistics, internet users have swelled to 250 million in 2007 alone, second only to the United States' with roughly 215 million users. 

Since opening an office in China, NetBooster Asia’s future is shining brighter than before.    

NetBooster Asia Shanghai Office: 5A Qihua Tower No. 1375 Middle Huaihai Road 200031 Shanghai, China

 

 

NetBooster Asia International Sales  Director, Jo Chan Kue

NetBooster Asia International Sales Director, Jo Chan Kue, heads to China

May 21, 2008

With the online business booming, NetBooster Asia sends its pioneer Sales Director to oversee the market development of one of the busiest countries in the world, China.

Dubbed as the major business hub of the 21st century, online business is sure to grow. According to statistics, internet users are swelling to 250 million in 2007 alone. From this, NetBooster Asia is seeing great possibility and progress in China.

There is absolutely no stopping NetBooster Asia from conquering the online market, one continent at a time… 

 

netbooster asia new offce

From drab to fab! NetBooster Asia shows off its chic new office space

April 2008

Since basing itself in the Philippines, NetBooster Asia is remodeling itself to be an online marketing agency that positions itself to be modern, chic and trendy. What better way to project this than by refurnishing its very own office space!

Inspired with the fusion of European and Asian feel, the new office is pleased to present itself as an organization that is classy and urbane all at the same time.

The NetBooster Asia office gives off a certain warmth not only because from the choice of colors but the careful selection of wood textile floors that contrasts beautifully with its curtains and furniture, to give off that new and attractive look.

And that's just the beginning! NetBooster Asia is transcending beyond the office space to the online jungle with its ingenuity and flare for online marketing. 

 

 

NetBooster Asia Philippine

NetBooster Asia Philippine Kick-Off

September 2007

European Search Marketing expert, NetBooster Group, is pleased to finally announce the opening of its Asian counterpart, NetBooster Asia!

Specializing in SEM (Search Engine Marketing), SEO (Search Engine Optimization), Online Media Buying, Social Networking, Strategic Web Consulting, Online Reputation Management, Content Creation, and Viral Marketing (just to name a few) is positioning itself to be the leader in Online Marketing Services in Asia.

Now that it has based itself in the Philippines, other Asian countries are accessible and promoting NetBooster services will be faster and more proficient. Since its inception, NetBooster Asia has handled all Asian accounts and continuously provides them with professional online marketing services.

More power to NetBooster Asia team!