When the media triad of TV, Radio, and Print boomed, Reputation Management evolved. Businesses seized these opportunities in order to create awareness and maintain familiarity with its audience for as long as possible.

But along with this break, bad reputation also made its way. Now that most of the world is "wired," bad reputation found another place to breed on: Cyberspace. This is why businesses are doing damage control through Online Reputation Management.

If you have ever come across the Manila Peninsula Siege, then you will get an idea of what Online Reputation Management is all about and what it can do for your business.

The Manila Peninsula Siege is one of the most historic events to occur in any Philippine Hotel. Manila Peninsula, recognized for its first-rate clientele, after the siege, suffered monetary losses and damages estimated to a whopping 1.2 million USD. Though the hotel was “business as usual” on December 3, in-house PR could not alleviate the destruction online news could do to the hotel.

Right now, simply googling “Manila Peninsula” will give you data that will lead you to this siege. Though the event happened a year ago, the aftermath is still felt online.

This is simply a sample of negative PR being circulated on the web. What if this happened to your company? What if an angry client started doing damage on the one medium where getting caught was close to zero? 

Online Reputation Management encompasses public relations and search engine optimization. It is a very powerful tool for businesses to highlight the strengths of their product or service whose image has been tarnished by reckless expressions of opinion. By doing so, businesses will improve the quantity and quality of traffic to sites that have content related to the present issue.

NetBooster Asia brings together many Search Engine Optimization techniques and Internet Social Media practices to make a synergized and effective Online Reputation Management discipline. This service is able to keep track of your bad online reputation and find ways on how to counter-attack it.

Through Online Reputation Management, negative PR is pushed down the Search Engine Results Pages (SERPs) while your positive PR makes you rank higher and higher. With negative PR under control, your business can continue to engage in traditional marketing while at the same time having the confidence that customers will not read the message via other mediums of online marketing.